The websites are created for mass visibility, so that people can behold the content of that site from any desktop, laptop, android phone, tablet or other mobile devices. Hence, it is highly important that the website should be highly flexible, so that it can be used in any interface. Only the responsive web design, created by a competent professional web designer can serve this purpose of providing universal access to the website. But there are many advantages of this responsive design in a website, which is caused by providing ideal layout and coding.
Very high flexibility – The first and foremost facility of responsive web design is its super flexibility, due to which it is easily accessible within a few seconds in every screen resolution. As the grids and the images used in this type of design have great fluidity, the web content fits itself in every device very easily, making matters much easier for both the company and its target audiences.
Brilliant user experience – Due to this responsive design of the website, the users find it extremely convenient to browse through the site in any device, without any need of resizing it according to the size of the screen used. They find it free to scroll anywhere of the webpage, without facing any obstruction and the whole web content is clearly visible in all screens.
Very easily manageable – When a company has only one website that can be used in all interfaces, it can have only one SEO marketing strategy that makes things much simpler for that company. They can put in the keywords that fit for both computer users and mobile users, satisfying the needs of greater amount of their target audiences.
Highly cost effective – As this single website can be used in both computers and mobiles, the owner of the website does not have to bear the cost of creating separate website for the mobile users. Moreover, many people like to put their faith in such websites, which is the same in all devices.
Preferred by Google – Since Google is now the largest search engine; its opinion is considered with great importance in SEO market. Google places such websites in high ranking on its search engine, which holds same URL and the same HTML content, throughout all kinds of device screens. The main reason for this ranking is that the users find it much easier to share and link to that web content on any social media site. The high rank in Google means the higher traffic to that website, leading to better business profits.